United Rentals

The owner of the largest rental fleet in the world, United Rentals is a major client of VML North America. I worked on a team of 10 creatives on social, digital, video and radio campaigns released in 2024.

United Rentals is opening new branches across the country. Meaning more of our customers will have increased access to the equipment and services we provide. Because that’s what good neighbors do. 

The client had asked us to create a script and visual system that could adapt to each of United Rental’s business units — Sanitation Soltions, Climate Solutions, Storage Containers and Mobile Offices, Power and HVAC and Trench Safety.

:30 Audio Script
(Male voice - confident and knowledgeable).
VO: Good news! United Rentals just opened a new Climate Solutions branch near you. So whether you’re dealing with planned or ––
SFX: Thunder crashing, electricity flickering.
VO: unplanned events…
We offer a fleet of mobile HVAC equipment to ensure your working conditions are safe and comfortable. Available 24/7 — wherever you need.
We'll go the extra mile so you don't have to.
Because that’s what neighbors do.
United Rentals. Work United.
Click the banner to learn more. 

A cohesive series of Instagram posts promoting the United Rentals Mobile app that had recently underwent a major update adding functionalities for customers to book fleet, edit their rental, or make a payment.